Advertising online:
The threat of losing print advertising dollars to online media is very real." Quoting Bill Gates, Murdoch said that in five years, the Internet will attract USD 30 billion in advertising revenue. That's equals the current advertising revenue currently collected by the entire newspaper industry. The most immediate challenge, according to the News Corp CEO, is "transforming (newspapers') offline classified business into online marketplaces.
Optimism (even for print!): Success in the online world will, I think, beget greater success in the printed medium." "By meeting the challenges I've raised, I'm confident we will not only improve our chances for success in the online world but, as importantly, improve our actual printed newspapers.